Pilates Base
A fresh, elegant brand identity for a reformer Pilates studio
- Service
- Brand identity
- Software
- Adobe Illustrator, Photoshop
- Timeline
- 3 weeks
We designed the Pilates Base identity to reflect the philosophy of reformer Pilates: clarity, harmony and precision. The sand tones suggest naturalness and calm, while the elegant serif typefaces convey refinement. The thin stripes appear not only as visual elements of the identity but also inside the studio, tying the identity together. This harmony creates an environment that is both beautiful and functional.
