Zséda Monológ perfume packaging
Packaging design and communication materials for Zséda's Christmas perfume.
- Service
- Packaging design
- Software
- Illustrator, Photoshop, Adobe Firefly
- Timeline
- 1 week
About the project:
The perfume packaging was a fairly fast project in autumn 2024, commissioned by the team of singer Zséda. The product is called MONOLÓG BY ZSÉDA. We had to design a small label that is clean, elegant and works well with the bow on the bottle. But the customer only gets to the label after conjuring the little perfume out of its cardboard box, so the box had to show the bow of the small bottle inside it.
The challenge:
Designing the label and its packaging was fairly straightforward. The challenge was that we needed product photos for the communication materials before production, yet not only were the label and box not printed yet, the perfume bottles had not even arrived. We turned to artificial intelligence, and after a few hours of tweaking and prompt-crafting we got almost perfectly matching results. On top of that, the whole project had to be run in about a week so the artwork would reach the printer on time.
Technical details:
For production we suggested UV varnish to highlight the details, so under different light the shine picks out the bow on the packaging and gives it a more premium feel. The box was printed on a tinted, beige creative paper, so the overall result became a truly premium product.
